The platform is rolling out a updated setting that allows them to lessen the volume of AI-created media appearing in their feeds. This move comes as the service revealed that it now features more than 1 billion AI videos.
Trial and Implementation
The new functionality is being tested over the next few weeks before a global release. This shift coincides with a surge in AI-generated material, fueled by emerging AI video creators.
AI Proliferation Online
Recent reports that approximately one in 10 of the quickest rising channels on another major platform exclusively feature AI-generated videos. A large amount of this output is deemed low-quality AI content, a label for substandard, factory-style content that is often illogical or dreamlike.
Based on user feedback that numerous viewers enjoy content made with AI tools, ranging from AI artwork to educational videos, and we intend to give people the option to adjust the amount of that, according to their own choices,” commented a spokesperson.
Volume and Proportions
The platform shared that there are presently over a billion videos on its app identified as AI-generated. In total, over 100 m media items are added to the service daily, making clips made by AI a limited percentage of its complete catalog.
How to Adjust Settings
Viewers will be able to reduce or increase the level of AI content they see by accessing the “manage topic” option in the app and selecting the AI content topic. Additional categories that currently be adjusted under the filter encompass current affairs, fashion, aesthetics, and choreography.
Content Labeling and Policies
The platform’s rules require creators to identify convincing AI-made content, and it forbids harmful fake videos of celebrities or emergencies. Any believable AI-generated clip that is not labeled can be deleted under its terms of service.
Additionally, the platform will from now on attach an artificially created watermark to content created with its built-in AI features, or flagged by an collaborative effort for recognizing content made by AI. This measure is designed to help prevent users from trying to bypass the disclosure requirement.
AI Literacy Programs
TikTok is additionally introducing a $2 million educational fund for experts and institutions to develop learning resources about using AI responsibly. This program will support charitable organizations dedicated to teaching programming and robotics.
Moderation Strategy
TikTok has justified its safety measures, amid discussion over intentions to lay off hundreds of content moderators in the United Kingdom. TikTok is planning to reduce 439 jobs in its user protection division in the UK capital, with trade unions and online safety experts expressing worry that staff are being displaced by machine-led review.
A company official explained that people-led review would still have a role, but automated tools can shield workers by filtering out the most harmful content ahead of it has to be seen by humans. The platform stated a significant reduction in shocking and graphic content seen by human moderators over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to integrate humans and technology to ensure user safety,” she said. “We’ll have humans as part of that process, but we also think it’s very important to minimize viewing of dangerous material as swiftly, which is the area in which a significant AI assistance is really helping us work at speed.”
